IOWA STATE'S FORAY INTO AUTO RACING IS SATURDAY IN NEWTON

Like many 18-year-olds, Tanner Whitten listened closely to the recruiting pitch of Iowa State University. This high school senior, though, has a different relationship with higher education.
Iowa State is sponsoring Whitten’s No. 85 car in Saturday’s K&N Pro Series East/West Challenge. This is the first venture into motorsports for the Ames-based university, and Iowa State will be sponsoring Whitten only for this weekend’s race.
Cars in Sunday’s Nationwide race will be the first at Iowa Speedway to use ethanol fuel — the prototype of which was developed by Iowa State researchers in the 1930s.
Though the K&N Series will not use ethanol fuel, Iowa State marketing director Carole Custer is hopeful that Iowa State’s sponsorship will increase the exposure of ethanol fuel and help make the case, she said, that all NASCAR events should make the switch.
The sponsorship cost $5,000, which was paid from marketing department funds.
“The issue here is having an opportunity to raise the awareness of the university in this field that helped all Iowans,” Custer said. “We thought it was a great opportunity to tell our story. ... It’s what Iowa State is all about.”
The car will feature mascot Cy on the hood, and the Iowa State nameplate and colors along the side.
“The overall goal is to say to Iowans: Iowa State is doing research in products and programs that are going to make your life better,” Custer said. “The biofuels area is part of our misson.”
Whitten, who lives in Congerville, Ill., has long been aware of Iowa State, though he admits he’s not a Cyclones fan.
“I’m not a sports fan, outside of racing,” Whitten said.
This is Whitten’s first season on the K&N series — one that emphasizes younger drivers — and while he plans to attend a yet-to-be-determined college this fall, he’s hoping for an on-track education right now in the hopes of graduating to the Nationwide Series.
“That’s the main reason that I’ve pushed myself to get as far as we have — to pursue that dream,” he said.
No matter the outcome of Saturday’s race, Whitten won’t stick around Newton to celebrate. He’s receiving his high school diploma on Sunday.
College sponsorships of race cars are rare but not unprecedented.
High Point University sponsored a car during a 2009 Nationwide race in Newton, and Kenny Wallace, who will make his 500th Nationwide start Sunday, has been sponsored in the past by the University of Northwestern Ohio in Lima.
“It’s a recruitment, marketing tool,” Wallace said. “You’ve got a young demographic that’s coming (to the races).”
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